Blue Buffalo Wilderness Ecommerce Creative

I developed a cohesive ecommerce design system for the Blue Buffalo Wilderness portfolio, creating graphic elements, color palettes, and visual guidelines that could flex across the entire line—from cat and dog to wet, dry, and treat formulas. Created custom above-the-fold and below-the-fold content for Amazon and other retailer websites, incorporating custom ingredient and product photography to clearly communicate product benefits and drive consumer interest and sales.